Anna is a magazine for active women. Readers of Anna magazine love food and enjoy healthy lives with their families. They are interested in fashion and are constantly looking for inspiration on what to wear. We wanted to give the reader a tool where she can get inspired from new trends but also to try them on! Anna.fi is a modern site where we focused on inspiration. With the “fashionbooth” you can virtually try on the clothes and see how they would look on you.
2012 I think we made something that rival sites have a tough time to compete against. Again, less navigation and more inspiration has turned out to be a winning concept!
Anna.fi is one of the top #20 most visited websites in Finland.