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Today every company is a media company. Yours is too – and the key to flourish is to succeed in engaging your customers to communicate with you and in inspiring them to talk about you to others.

Attract strangers to grow into frequent visitors – convert them into leads and close the deal so they become your customers. Delight your customers in such way that they turn into your promoters – just like you can become my promoter one day, once I’ve succeeded in helping your business thrive within the digital sphere.


I began designing websites in the summer of 1998 at Razorfish Inc. in Helsinki Finland. Razorfish was probably the first ever foreign new media agency to enter Finland, and I was the second f they hired. The first one was my good friend Janne Aaltonen, who paved the way for me to slip in from the back door. Janne was and still is one of the better designers in Finland. Within the first year at Razorfish he taught me everything from designing websites to writing the code. I worked long hours in order to convince everybody I knew what I was doing. Luckily I was a quick learner!

I had quit my steady job to become a web designer. I was convinced this was my true calling – to explore the great unknown that would soon revolutionize the world as we had become to know it. I had been invited to witness the birth of a whole new realm – the digital sphere. But I was still on probation – which made me more than motivated to give all I got in order to keep my new dream job. Luckily the web was new not only to me but to all of us. We all were taking our babysteps in learning our ways within this completely new media – and so I was fortunate enough to survive my personal purgatory – and I kept my head afloat through the Razorfish four month trial period.

A year bent by. I was promoted and got my first very own project – I was so proud – and the site got great reviews as well. Soon enough a venture with the biggest budget of all web projects that year in Finland – portal – landed in my hands. In just two years time I had taken the leap from not even knowing how to boot a Mac to be the lead designer of the biggest web project in the country! was not a sexy job by any means – but it was a unique opportunity for me to introduce my skills to the big league. We won the Website of the Year Award and a couple of Honorary Mentions in Grand One.

The new media had grown into a huge business so quickly – but as they say: easy come, easy go. By 2001 the dark clouds had started to gather upon us all. The talk of a “dot-com bubble” was spreading in the grapevine… I had grown tired of working so much and felt that downscaling might be a good idea. My friend Janne had experienced a bit of a burnout during those same times – so we got talking. We decided to quit Razorfish and start on our own. Aaltonen & Vuorela was founded that same year. Our slogan was: Size Does Matter – We Are a Small Company. A couple of months later Razorfish Finland filed for bankruptcy. Janne and I felt like we had just about dodged a bullet! We sure hadn’t seen that coming…

The bubble bursted big time. The major players started to drop like flies. For Aaltonen & Vuorela the chaos appeared as an opportunity –  we were flexible with small staff and low costs – people liked this! Janne turned out to be a really good sales person and soon we had earned a convincing portfolio of clients – Suomi Yhtiöt, Red Bull, Trainers’ House, Elämystaikurit and more. We had a blast with our new success – and our company started to grow. But the fact that we were such rookies as entrepreneurs backfired on us. Running a day-to-day business certainly wasn’t all bed of roses. We started to make mistakes that lead into disagreements over the tiniest of matters – forcing us eventually to part ways.

After the bitter end of our company, I had no choice but to gather myself and move on. I wanted to try my wings completely on my own. With some luck and coincidences, I found a freelance project that lifted my self esteem and spirits to new heights – I have written about this unique venture in more depth here – please have a look!

There you go – now you know where I come from. I hope my projects speak for themselves regarding the quality of my work.

I embrace lean working methods and my mindset is that of continuous learning and improvement. Depending on the size of your project, I can work with a team or as an individual. Contact me, and we can evaluate your needs together. I will then do a proposal, that I am convinced you will gladly accept. Let’s lift the web identity of your brand and business together to new heights!



Grand Prix
Fortum Muuttaja portal – 2000


Yearbook, Digital Media
Habbowood II – 2006


Honorable mention – Infodesign – 2010

Media & Message

Best Customer Service
Fortum Muuttaja portal – 2000


Honorable mention – Infodesign
Tripsay – 2009


Award for Design Excellence
Scoopshot – 2014


1st place for Innovation – 2004


Honorable mention – Startup
Tripsay – 2009


Yearbook, Digital Media
Million Habbo – 2005


Honorable mention – B2C
Tripsay – 2009

Contact me // Ota yhteyttä:

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